VIRAL MARKETING PART 1- BUILDING YOUR YOUTUBE CHANNEL

By now, everyone is aware of the power of YouTube as a marketing platform- as the #2 search product in the world next to Google.  This makes being a creative self-promoter a dream to build your name, your business or your idea.  

So many video channels are out there getting hundreds of thousands of hits- even millions!  They range from ENTERTAINING to EDUCATIONAL - or both.  But what makes them tick is their ability to stay above the INNOVATION curve.  

Boring will not survive YouTube, nor will straight commercials, sales-y or dry informational.    These videos are often created to be posted in YouTube for the sake of hosting for their websites or blogs- but to promote a successful channel will require true originality and that special star-power quality.

The competition for earning credibility and respect is fierce.  To win an audience and to retain them can be a harsh, uphill climb for the battle to earn HITS (and steady subscribers).  The good news is that you are in the exact point in time where you have many references (on the right side of the YouTube display) to model after- and even more how-to's (like this one) teaching you exactly how to make it.

FUNDAMENTAL BASES TO A SUCCESSFUL CHANNEL

1. BE INTERESTING: have good topics and enjoyable content.

2. HAVE A SHOW WITH A REAL AUDIENCE BASE (also known as a SUBSCRIBERS): To market anything means to know your target audience- and to get some idea of the demographics (who they are and what they want)

3. PRESENT WELL : Videos are all about presentation. Have a good spokesperson or voice-over is a good thing to have.  Graphics help a lot also.  But overall, you need to keep the audience engaged.

4. BE ENTERTAINING: By now, the YouTube community has just about anything and everything as far as information, where your shot at being noticed means competing for their attention.  Even the driest topics can be presented in an engaging manner to keep them wanting more.  To be entertaining could mean humor, style, graphics/visuals, great cuts or just simply- FUN.

3. PRESENT WELL : Videos are all about presentation. Have a good spokesperson or voice-over is a good thing to have.  Graphics help a lot also.  But overall, you need to keep the audience engaged.

5. KEEP IT ENJOYABLE: The last thing you want to do in your channel is to look like a commercial. People tune out of this.  But if you are going to do a commercial, try to keep it fun!

6. COVER THE PROPER TECHNOLOGY BASES (Sound, Picture quality and good edits): By now, the DSLR community has exploded where high school and college students are producing A+ quality productions and are gathering millions of hits for their creative work.  Channels that get real subscribers contain videos that truly cover the essentials for quality video. (see: blog on DIY HD-STUDIO)

Building a channel can truly work if you have time (or $$)- but if you believe in a plan, go for it.  If not, you can use the limited videos you have to post in your blogs, newsletters etc.

Copyright © 2014- imworx.com.  This blog is written by a collaborative effort by: Lennard M. Gettz, Carmen Regallo-Dewitt, Gerard Chen and George Gavillan Jr.  Additional content is provided by: Robert Pastorelli & Dina Pastorelli of northshorepromoter.com.

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NEXT:
PART 2: What Goes into a DIY (Do It Yourself) Home Studio
PART 3: Anatomy of a YouTube Video
PART 4: How2 Customize your YouTube Channel
PART 5: How to Market your YouTube Channel